Our company is celebrating the glorious 5 years of being the frontrunner in the branded CZ gold jewels category in India. The brand that pioneered the CZ gold category, our brand has maintained its quantum leap as a leader in this category in spite of number of others players entering the market every year. The growth is further articulated in the fact that a year back our brand jewels were available in 13 states but is now available in over 25 states across the nation. Today our brand’s reach has extended to over 2600 retail outlets. And to cater to the growing demands of the business growth we have increased its sales force by almost 3 times over the last year, doubled its distribution strength by now having 134 distributors and creating over 1100 designs for its catalogue. We have more brand visibility, awareness and a premium image through increasing advertising support on press and on television. It continues to dominate the market with its aggressive brand and marketing strategies. While its print advertisements are seen regularly in main-line newspapers and reputed magazines across the year, at the retail level we continues to have larger visibility in all the outlets through signages, posters and innovative banners. The main weapon used by us is our excellent television creative and media strategy.
Commenced Dates
Date Commenced Operations | 2004 |
Date Commenced Franchising / Distribution | 2007 |
Franchise DetailsUnits
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 5 Cr. above |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Distributor | Rs. 5lac - 10lac |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | no |
Performance guarantee to unit franchisee | no |
Anticipated percentage return on investment | |
Likely pay back period of capital for a unit franchise | |
Other investment requirements |
Detailed operating manuals for franchisees | no |
Where is franchisee training provided? | |
Is field assistance available for franchisee? | no |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | no |
What IT systems do you presently have that will be included in the franchise? | no |
Type of property required for this franchise opportunity | |
Floor area requirement | |
Preferred location of unit franchised outlet |
Do you have a standard franchise agreement? | no |
How long is the franchise term for? | Life time |
Is the term renewable? | no |
Category : Fashion
Area Req :
Franchise Outlets : --
Investment: Rs. 5 Cr - Above 50000000