Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments. Nokia’s devices business units comprise Mobile Phones and Smartphones. These include products that cater to first time subscribers to advanced users. Since 2007 end, Nokia has also renewed itself to be at the forefront of the convergence of internet and mobility. Nokia has built a suite of Internet based services that include Nokia Location & Commerce, Nokia Music, Nokia Messaging, the Nokia Store, and life enhancing service such as Nokia Life. Today, Nokia has one of the largest distribution network with presence across 2,00,000 outlets of which 700 + are solely Nokia Exclusive Stores or Nokia Branded Retail Stores . • Nokia was Ranked No 1 Most Trusted Brand Survey by Brand Equity, The Economic Times in 2008, 2009 and 2010. • Nokia was Ranked 3rd in Most Trusted Brand Survey by Brand Equity, The Economic Times in 2012. • Nokia was also Voted Most Trusted Brand in India by Brand Trust Report for three consecutive years in 2010, 2011 & 2012. • Nookia is also ranked the number one youth brand in the country by Economic Times (Brand Equity) - Most Exciting Youth Brands Survey. • Nokia won ‘India’s Most Recommended Mobile Brand of the Year’ award at CNBC AWAAZ Storyboard Consumer Awards 2011 • Nokia was Voted as the ‘Most Respected Brand” in consumer durables in 2010 & 2011 for the Annual Businessworld Survey.
Commenced Dates
Date Commenced Operations | 1995 |
Date Commenced Franchising / Distribution | 2012 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 10lac - 20lac | Rs 10,000/- per Stor | None |
Master / Multi Units
Area | Investment | Unit/Brand Fee | Master/Brand Fee | Royalty/Commission |
City Wise | Rs. 10 K - 50 K |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Retailer | Rs. 10lac - 20lac | depends on | 250 sq ft- 400 sq ft |
Expansion Locations
North | |
South | Karnataka |
East | |
West | Maharashtra |
Center | |
Union Territories |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | NO |
Performance guarantee to unit franchisee | No |
Anticipated percentage return on investment | 12-24% based on the business potential |
Likely pay back period of capital for a unit franchise | 12 months - 18 months based on the business generated |
Other investment requirements | Yes investment recquired in Interiors, furnitures & fixtures |
Detailed operating manuals for franchisees | Yes |
Where is franchisee training provided? | Through Class rooms and In- store trainings |
Is field assistance available for franchisee? | Yes |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | Yes |
What IT systems do you presently have that will be included in the franchise? | Yes |
Type of property required for this franchise opportunity |
own or leased property |
Floor area requirement | 250sq ft-400 sq ft . (1 Sq Meter = 10.76 Sq Ft.) |
Preferred location of unit franchised outlet | Malls and good high street retail destinations |
Do you have a standard franchise agreement? | Yes |
How long is the franchise term for? | 2 years |
Is the term renewable? | Yes |
Category : Retail
Area Req : 250 400 Sq. Feet
Franchise Outlets : --
Investment: Rs. 10 Lac - Rs. 20 Lac