Citylook - Franchise

Objective of the communication: Looking for franchise partners to cater higher income group customers and not masses as they deal only with high end products. Concept: Retailing of high fashion garment Company Introduction: Citylook was incorporated in the year 1975 with one outlet at Sunder Nagar, then at Vasant Vihar, C Blk and Model town 11. The people behind this exclusive designer wear brand were U C Gupta and V K Gupta. They started with this brand when hardly people in India knew about fashion and accessories industry so well. The specialty of this brand is Elite Hi fashion designer wears from newborn to teenager along with accessories. They not only take care of the fashion, they also concentrate on comfort, shape, design, color scheme and quality of the fabric. Their clothes are designed keeping in mind the upcoming fashion. They started with their own outlet but with the unexpected results in the past the company is planning to get into franchising now, looking for expansion across India. USP: The company has its own manufacturing unit. They have reached to a stage that they have their own clientele not only in Delhi but also in other cities.