Femina Flaunt Franchise USP: A legacy of over 6 decades in Fashion & Lifestyle! Femina is a popular & established publication brand in women’s fashion & lifestyle segment that has been advising, empowering & entertaining women for over six decades now. In fact, Femina is India’s leading elite magazine that has enabled the modern woman to move ahead by keeping them updated about current events, women’s issues, work-life strategies, besides informing on accessible styles and immense shopping ideas. Femina also brings out a special edition magazine - Femina Salon & Spa, targeted at beauty professionals across the country. Carrying forward its legacy in fashion & lifestyle, Femina has forayed into consumer retail segment through its brand Femina Flaunt, launched across apparels, handbags, shoes & accessories in partnership with Shoppers Stop. Femina Flaunt is an out of home fashion & lifestyle brand representing dynamism, aspirations and spirit of a modern woman, fulfilling her fashion, beauty and lifestyle needs. The Business Concept: Translating ‘Fashion’ into ‘Style’ The Femina FLAUNT Fashion Salon & Studio will provide best in class services in the most exquisite styles possible, employing latest techniques & technologies. The Fashion Salon & Studio model shall be conceptualized by leading consultants, top-notch architects and store designers. The ambience shall be restful and secure with edgy elements relating to the core brand DNA, translating ‘fashion’ into ‘style’. For a relaxed and befitting atmosphere, there would be distinct sections for hair and beauty procedures, exuberating relevant themes. Meanwhile Femina FLAUNT Fashion Salon & Studio aims to connect with top personal care brands that shall be used in various procedures and would be available for retailing as well. This will create an additional revenue source for the Fashion Salon & Studio in addition to services. Expanding Footprint: Seeking Like-minded Partners Heading with an ambitious plan of opening around 75 Femina Flaunt Fashion Salon & Studios in next 5 years, The Times Group (Licensor) in consultation with Bradford License India (BLI) is in the process of appointing Regional Licensees across India as business partners. For its Fashion Salon & Studio, Femina FLAUNT has created a unique mix of brand licensing & franchising model, to unlock the growth potential in this category, through principal licensees. The company is looking for partners with ‘vision’ and ‘capacity -to-scale’ to establish Femina FLAUNT Fashion Salon & Studio amongst the top players in this category. As part of the working model, it is mandatory for the Principal Licensee to open at least one Femina FLAUNT Fashion Salon & Studio before leveraging franchising opportunities at the unit level.
Commenced Dates
Date Commenced Operations | 2016 |
Date Commenced Franchising / Distribution | 2016 |
Franchise Details
Units
Area |
Investment |
Franchise/Brand Fee | Royalty/Commission |
Store Wise | Rs. 1 Cr. - 2 Cr | Rs.15,00,000 | 10 % |
Master / Multi Units
Area | Investment | Unit/Brand Fee | Master/Brand Fee | Royalty/Commission |
Region Wise | Rs. 1 Cr. - 2 Cr |
1500000 |
7500000 | 10% |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Karnataka, Tamil Nadu, Andhra Pardesh |
East | West Bengal, Sikkim |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Madhya Pradesh |
Union Territories | Pondicherry, Chandigarh |
Franchise Details (Optional)
Want to expand | Nationwide |
Exclusive territorial rights to a unit | No |
Performance guarantee to unit franchisee | No |
Anticipated percentage return on investment | IRR 165 % |
Likely pay back period of capital for a unit franchise | 2 years |
Other investment requirements | Marketing |
Detailed operating manuals for franchisees | Yes |
Where is franchisee training provided? | Franchisor Head-Quarter |
Is field assistance available for franchisee? | Yes |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | Yes |
What IT systems do you presently have that will be included in the franchise? | No |
Type of property required for this franchise opportunity | Owned/Rented |
Floor area requirement | 2000-3000 Sq Ft. . (1 Sq Meter = 10.76 Sq Ft.) |
Preferred location of unit franchised outlet | High Streets, Premium Shopping Malls, Business Hubs |
Do you have a standard franchise agreement? | Yes |
How long is the franchise term for? | 5 years |
Is the term renewable? | Yes |
Category : Beauty & Health
Area Req : 2000 Sq. Feet
Franchise Outlets : No Outlets
Investment: Rs. 1 Cr - Rs. 5 Cr