Femina Flaunt - Franchise

Femina Flaunt - Franchise
Category : Beauty & Health Investment: Rs. 1 Cr - Rs. 5 Cr 2000 Sq. Feet No Outlets

Femina Flaunt Franchise USP: A legacy of over 6 decades in Fashion & Lifestyle! Femina is a popular & established publication brand in women’s fashion & lifestyle segment that has been advising, empowering & entertaining women for over six decades now. In fact, Femina is India’s leading elite magazine that has enabled the modern woman to move ahead by keeping them updated about current events, women’s issues, work-life strategies, besides informing on accessible styles and immense shopping ideas. Femina also brings out a special edition magazine - Femina Salon & Spa, targeted at beauty professionals across the country. Carrying forward its legacy in fashion & lifestyle, Femina has forayed into consumer retail segment through its brand Femina Flaunt, launched across apparels, handbags, shoes & accessories in partnership with Shoppers Stop. Femina Flaunt is an out of home fashion & lifestyle brand representing dynamism, aspirations and spirit of a modern woman, fulfilling her fashion, beauty and lifestyle needs. The Business Concept: Translating ‘Fashion’ into ‘Style’ The Femina FLAUNT Fashion Salon & Studio will provide best in class services in the most exquisite styles possible, employing latest techniques & technologies. The Fashion Salon & Studio model shall be conceptualized by leading consultants, top-notch architects and store designers. The ambience shall be restful and secure with edgy elements relating to the core brand DNA, translating ‘fashion’ into ‘style’. For a relaxed and befitting atmosphere, there would be distinct sections for hair and beauty procedures, exuberating relevant themes. Meanwhile Femina FLAUNT Fashion Salon & Studio aims to connect with top personal care brands that shall be used in various procedures and would be available for retailing as well. This will create an additional revenue source for the Fashion Salon & Studio in addition to services. Expanding Footprint: Seeking Like-minded Partners Heading with an ambitious plan of opening around 75 Femina Flaunt Fashion Salon & Studios in next 5 years, The Times Group (Licensor) in consultation with Bradford License India (BLI) is in the process of appointing Regional Licensees across India as business partners. For its Fashion Salon & Studio, Femina FLAUNT has created a unique mix of brand licensing & franchising model, to unlock the growth potential in this category, through principal licensees. The company is looking for partners with ‘vision’ and ‘capacity -to-scale’ to establish Femina FLAUNT Fashion Salon & Studio amongst the top players in this category. As part of the working model, it is mandatory for the Principal Licensee to open at least one Femina FLAUNT Fashion Salon & Studio before leveraging franchising opportunities at the unit level.

Femina Flaunt - Franchise Investment Details

Commenced Dates

Date Commenced Operations 2016
Date Commenced Franchising / Distribution 2016

Franchise Details




Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 1 Cr. - 2 Cr Rs.15,00,000 10 %

Master / Multi Units

Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission
Region Wise Rs. 1 Cr. - 2 Cr


7500000 10%

Expansion Locations

North New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh
South Karnataka, Tamil Nadu, Andhra Pardesh
East West Bengal, Sikkim
West Gujarat, Rajasthan, Maharashtra, Goa
Center Madhya Pradesh
Union Territories Pondicherry, Chandigarh

Franchise Details (Optional)

Want to expand Nationwide
Exclusive territorial rights to a unit No
Performance guarantee to unit franchisee No
Anticipated percentage return on investment IRR 165 %
Likely pay back period of capital for a unit franchise 2 years
Other investment requirements Marketing

Femina Flaunt - Franchise Training Details

Detailed operating manuals for franchisees Yes
Where is franchisee training provided? Franchisor Head-Quarter
Is field assistance available for franchisee? Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise? Yes
What IT systems do you presently have that will be included in the franchise? No

Femina Flaunt - Franchise Property Details

Type of property required for this franchise opportunity Owned/Rented
Floor area requirement 2000-3000 Sq Ft. . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet High Streets, Premium Shopping Malls, Business Hubs

Femina Flaunt - Franchise Other Details

Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 years
Is the term renewable? Yes
Femina Flaunt - Franchise

Femina Flaunt - Franchise

Category : Beauty & Health
Area Req : 2000 Sq. Feet
Franchise Outlets : No Outlets
Investment: Rs. 1 Cr - Rs. 5 Cr

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