BWITCH is a brand owned and marketed by India’s largest fashion conglomerate Genesis Colors Pvt Ltd. This premium lingerie label was launched in 2008. The essence of the brand lies on an understanding, that lingerie beyond a piece of garment is an extension of a woman’s persona. Thus BWITCH gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.
commenced Dates
Date Commenced Operations | 2008 |
Date Commenced Franchising / Distribution | 2008 |
Franchise Details
Units
Area | Investment | Franchise/Brand Fee | Royalty/Commission |
Store Wise |
Rs. 10lac - 20lac |
Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)
Types of Channels | Investment | Margin | Area Requirement |
Retailer |
Expansion Locations
North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
West | Gujarat, Rajasthan, Maharashtra, Goa |
Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
Want to expand | International, Nationwide |
Exclusive territorial rights to a unit | no |
Performance guarantee to unit franchisee | no |
Anticipated percentage return on investment | |
Likely pay back period of capital for a unit franchise | |
Other investment requirements |
Detailed operating manuals for franchisees | no |
Where is franchisee training provided? | |
Is field assistance available for franchisee? | no |
Will someone from Head Office provides assistance to franchisee in opening the franchise? | no |
What IT systems do you presently have that will be included in the franchise? | no |
Type of property required for this franchise opportunity | |
Floor area requirement |
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Preferred location of unit franchised outlet |
Do you have a standard franchise agreement? | No |
How long is the franchise term for? | Life time |
Is the term renewable? | yes |
Category : Clothing
Area Req :
Franchise Outlets : 2
Investment: Rs. 10 Lac - Rs. 20 Lac