Hokey Pokey - Franchise

Hokey Pokey - Franchise
Category : Food and Beverage Investment: Rs. 0 -

Are you ready to bring fun back into people’s lives with your own ice cream parlour? Tie up with Hokey Pokey (a brand owned by DRUMS Food International Pvt. Ltd.)

Founded in 2008, Drums Food International, Pvt. Ltd. - an integrated food & beverage company operating within the organized retail and B2B channels in India. The company's flagship brand, Hokey Pokey Ice Cream, has company-owned and operated outlets located across Western and Southern India. The company’s mission is to serve the needs of the Indian palette and has the goal to expand nationally with multiple brands. Hokey Pokey - a brand owned by DRUMS Food International Pvt. Ltd. (DFIPL), brings the concept of mixing ice creams on a cold stone slab which gave the customers the freedom to create their own ice cream live.

Why to take a franchise of Hokey Pokey?

  • New age ice cream parlour chain
  •  The brand is looking for pan India expansion
  • Presently, the company has 20 outlets in cities like Mumbai, Vizag, Delhi and Nashik out of which seven are franchised stores.
  • Offers a very creative approach to dessert making
  • Hokey Pokey was a lingo for Ice Cream in the 19th and Early-to-Mid Centuries

Franchise facts for Hokey Pokey:

  • Investment: Rs. 10 lac to Rs. 20lac
  • Area Required: 75 sq ft- 500 sq ft

Franchisor Support:

  • Parlor Design
  • Project Implementation
  • Pre-Opening
  • Operations
  • Training
  • Marketing

Franchisee benefits:

  • Complete assistance in setting up of franchise
  • Training & Support
  • Well recognized brand name in the food and beverage industry

If you are satisfied with this franchise concept, then contact us”. Thanks & Regards Drums Food International, Pvt. Ltd Team

Hokey Pokey - Franchise Investment Details

Commenced Dates

Date Commenced Operations 2008
Date Commenced Franchising / Distribution 2012

Franchise Details


Area Investment Franchise/Brand Fee Royalty/Commission

Store Wise

Rs. 10lac - 20lac

4,00,000 NIL

Expansion Locations


New Delhi, Haryana, Punjab


Kerala, Karnataka, Tamil Nadu, Andhra Pardesh
East Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa


West Bengal, Orissa


Chhattisgarh, Madhya Pradesh
Union Territories  Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details (Optional)

Want to expand

Exclusive territorial rights to a unit No
Performance guarantee to unit franchisee  No

Anticipated percentage return on investment

Likely pay back period of capital for a unit franchise  2 Years
Other investment requirements  

Hokey Pokey - Franchise Training Details

Detailed operating manuals for franchisees  Yes
Where is franchisee training provided? Mumbai
Is field assistance available for franchisee?  Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise?  Yes
What IT systems do you presently have that will be included in the franchise?  Yes

Hokey Pokey - Franchise Property Details

Type of property required for this franchise opportunity Commercial /Highstreet/Mall
Floor area requirement 75 sq ft- 500 sq ft . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet High Footfall Location

Hokey Pokey - Franchise Other Details

Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 years

Is the term renewable?

Hokey Pokey - Franchise

Hokey Pokey - Franchise

Category : Food and Beverage
Area Req :
Franchise Outlets :
Investment: Rs. 0 -

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